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Here to turn it all around
Honestly, I don’t know how many launches get to use their own brand name as the solution to everyday problems companies face. We found that little gem.
Being the answer to all those “no’s” and turning them into a way to position ourselves as a strong competitor in the market. It was an idea we all loved from day one.
ON Empresas flips things around to solve all kinds of tech issues — data centers, internet, you name it. And we flipped the strategy too: not just to talk about ON’s benefits, but to make the brand name itself unforgettable.
role:
creative director
creative director
agency:
potro
potro